Narrative strategist, consigliere, co-builder. I work with founders and leaders navigating significant unknowns.
Leave light-footed. Book an intro conversationMy favorite collaborators are talented, ambitious leaders in foggy conditions who could use a mirror, divining rod, or compass tune-up.
Light Work is a creative consultancy and studio practice — blending business strategy, product design, and storytelling. Call upon Light Work — Haley Hoffman and her band of merry specialists — when you are embarking on the next big unknown you are meant to traverse.
Consigliere
Ongoing mode. Residency and consigliere engagements — seasonal or retained. Regular sessions, light async access, and a consistent rhythm. This is where most relationships begin.
Incubator
Project mode. Co-building for launches, new chapters, and builds that need a strategic co-author embedded in the work. Limited slots per season.
By the session
For first encounters and Light Work alumni. I bookend sessions — a light call, a gap, then a longer working session with live recommendations. Sessions from $1,000.
Haley Hoffman
I've spent my career helping organizations navigate periods of significant change. My background spans product strategy at TED, management consulting at Incandescent (including facilitation at the White House), and years of advisory for enterprises, startups, and creative leaders in transition.
I operate as a consigliere — a trusted voice in the room with leadership who names what others can't yet see.
Light Work Studios is a creative consultancy and studio practice — strategic advisory, narrative work, and creative projects for leaders building into the unknown.
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