LIGHT WORK

Strategic advisory for people building into the unknown.

I help leaders navigate transitions, clarify what matters, and translate vision into action.

I work with founders, executives, and creators who are:

You might be post-exit, post-pivot, or pulling something new into existence. The traditional path doesn't quite fit what you're building.

Come cloudy.

The most fertile minds get cloudy—that's where ideas gestate, where something new is forming. Our favorite collaborators are talented, ambitious leaders in foggy conditions who could use a mirror, divining rod, or compass tune-up—the perfect name for your next solid step forward. We illuminate the unseen. We help you see patterns you can't see from inside, surface what's implicit, translate murky vision into clarity.

Leave light-footed.

Three Modes

Haley Hoffman

I've spent 15+ years helping people and organizations navigate significant change. My background spans product strategy (TED.com 2.0 redesign), management consulting (Incandescent, including White House facilitation), and strategic advisory with founders, leaders, and enterprises. I work at the intersection of intuition and analysis. My ongoing creative practice informs how I approach strategic challenges—I help you see familiar problems from new angles and identify solutions that emerge from understanding rather than forcing.

More about me →